#1 Arlington Realtor

New Look... Same Great Team!

The Home Advantage Team

In case you missed it, Steve McKenna & The Home Advantage Team have a new look, some fresh color, and a new logo to reflect our personal, hands-on approach to real estate.

But you might find yourself wondering: Why, Steve? You’re already the #1 team in Arlington, why bother?

Good question. And one we thought some of you might have, so we’re going to tell you the story of our mission. 

Our Story: The Home Advantage Team.

Once upon a time, a long, long, time ago (say, about 30 years), it was just Steve and his real estate dream. After a lot of working, networking, weekend open houses and many sold signs later, Steve created a successful business that required him to hire people so he could focus on providing the best possible client service.

Along came Erika to help with buyers and developers, Mitzi, to help with transaction coordination, additional agents Annie, Tracy, and Mike, Kristen for marketing, Donna for property coordination, and Carolyn for content and social media development.

Today, the business is not the one person show of 30 years ago, but a well-oiled team that has evolved to list and sell more homes than any other team in Arlington.

Such an evolution requires some freshening up. Could you imagine if Steve used a profile picture from 1985? We can’t either. 

Steve McKenna: The Early Years in Real Estate

 

So we got together and brainstormed. 

The Home Advantage Team brainstorming session.

We talked about where the team has been, where it is now, and where we want it to go in the future. We drafted. We designed. We laughed.

The Home Advantage Team: Sometimes you just have to LOL.

We revised. And then we went for lunch because it was noon and we were hungry.

The Home Advantage Team: Lunch Break.

Many, many, (many) emails and iterations later, we have a collective visual for who we are, and what we represent.

*THE LOGO:

The Home Advantage Team: Logo

The hands in the shape of a home. We really wanted to show that we care for our clients, and beyond that, we are truly protectors of their best interests – whether it’s buying, selling, downsizing redesigning, or building. The hands in the shape of a home convey just that. Which naturally led us to…

THE TAGLINE:

The Home Advantage Team: Tag Line.

Your Home is in Our Hands. Quite literally. We take the aggravation, stress, thousands of tasks and to-do’s that go along with buying or selling a home and we handle it all.

*THE COLORS: 

The Home Advantage Team: Design Colors.

Our main color is a navy blue (#21455 if you’re a design nerd like us) and it represents us in the truest sense:  trust, loyalty, wisdom, confidence, intelligence. The green (#BDCC74 ) is tied to safety, freshness, and energy.

Our true colors, shining through.

**THE SELFIE

The Home Advantage Team: Selfie Pic.

Yes, we have a standard team picture (see below): five standing in back, four sitting in front – say cheese! But we’re just not a standard team. We’re more dynamic than that. We like to work hard and have fun. The selfie pic is us. Sure, you’ll see the traditional team pic in some of our materials, but the selfie says, ‘The Home Advantage Team.’

Speaking of ‘The Home Advantage Team,’ we all know there’s no ‘I’ in ‘Team’, you’ll also notice ‘Steve McKenna’ is not part of the official logo name. Whaaaaattt???

Back up the bus.

Fear not, friends and clients. Steve isn’t going anywhere. He is still the master of all things real estate, and still our fearless leader. But back to one of the reasons why we have gone through this exercise -  to emphasize the team

The Home Advantage Team: Team Pic.

We are always surprised when people don’t realize that whether you’re listing or just looking, you get the whole team - and all of the support staff - as part of the deal. All of that expertise, knowledge, and know-how, at no extra cost.

So that's where we are – full circle (also part of our theme, by the way). 

The Home Advantage Team: Just Sold postcard.

Personal, professional service has been the foundation of our business for more than 30 years – and will continue now, and in the future.

We hope you like it. 

 

Many thanks to our design and photography partners who helped us through this process.

*Design development and branding direction credit go to Anjehlina Marsh.

**Team photo credits go to Kristen Chalmers Photography.

 

Three Truths and a Lie - Mike Pallotta

Just when you think you know someone. You may THINK we’re just a real estate team, but there’s more to us than meets the eye.

Did you know one of us was a nightclub bouncer, one of us owned a ’68 Camaro, and one of us is a 6-time bocce champion?

You probably know this classic get-to-know-you icebreaker can reveal surprises about people you’ve known for years. Check out our ‘Three Truths and a Lie’ and you might be surprised by what you learn about The Home Advantage Team.

We’re going to kick it off with the new guy (in case you haven’t heard, we have a new addition to the Home Advantage Team – Mike Pallotta!). If the name sounds familiar, he is our own Mitzi’s son (not a lie). And truth be told, he is a great addition to the team.

Can you guess the lie?

I am Mike Pallotta and I …. Three Truths and a Lie

… am a certified Rescue SCUBA diver.

… lived in Bermuda for 3 months.

… am allergic to bees.

… used to have a scorpion as a pet.

Mull it over, make your best guess, and head over to Three Truths and a Lie for the answer!

 

 

Stop Wondering 'What If?' and Start Saying 'Why Not!'

There are a lot of variables when it comes to home buying, selling, downsizing or renovating. Is this the right time? What if I sell but can’t find a home to move into? Should I finally renovate that kitchen?

Knowledge is power, and knowing your options is a great start when making big decisions. If you have a real estate or home improvement question, we're pretty sure one of our vendors has the answer.

The Arlington Home Show has more than 50 vendors to fill you in on the where, when, how, what if and why not of moving to that next phase of life or tackling that home to-do.

Come see for yourself and turn that question mark into an exclamation point. Visit www.thearlingtonhomeshow.com for details.

 

What: The Arlington Home Show

When: Sunday, April 9th, 10:00 a.m. – 3:00 p.m.

Where: The Arlington Town Hall

Who: More than 50 vendors will be on hand to answer your questions

Why: (see above)

 

The Envelope, Please.

Steve McKenna & The Home Advantage Team were honored to have received a number of awards from Real Living Real Estate in 2016, including:

While we are grateful to have received this recognition, it also brought to mind a Jerry Seinfeld speech about awards, “…it’s just that, awards are stupid. Every real estate office has some framed five diamond president’s award thing by the desk, every hotel check-in has some gold circle service thing….”

Well, it’s true. While we are honored and grateful to have earned these awards from Real Living because it’s a validation that we’re doing a good job, like Jerry, we don’t come to work every day in hopes of having a ‘platinum jubilee bowling trophy on our desk.’

Our greatest reward does not come with a trophy. We do what we do because we love what we do – helping our clients buy and sell their homes as smoothly as possibly, and for the best price possible.

Spotlight: Arlington and Lexington Homes of the Week!

You know what they say, March comes in like a lion, goes out like a hungry grizzly bear.  Or something like that (at least in New England).

If you have been hibernating this winter, time to come out and get a taste of real estate with these fantastic open houses!

14 Chase Ave., Lexington

Open House:

Friday, March 24th, 11:00 a.m. – 1:00 p.m.

Saturday, March 25th, 11:00 a.m. – 1:00 p.m.

Your opportunity to live in Lexington is knocking! Open the door to this beautiful bungalow and be blown away by its gleaming hardwood floors, beamed ceilings, fireplace and detailed woodwork. This 1938-built home has all the updates and renovations you need - central A/C, master suite, high-efficiency appliances, fully insulated, and a new roof. The kitchen, is new, clean and bright with a great layout and a wonderful mudroom to hang your hat. The flexible floor plan boasts a first-floor bedroom or office/den, a 2nd-floor master suite with walk-in closet and private bath, plus two additional bedrooms and a guest bath. The lower level is a wonderful space for family room, teen/guest suite, with an over-sized walk in shower perfect for family and pets. Tucked in a quiet under-the-radar neighborhood yet just a short distance from Mass. Ave., Trader Joe’s, Starbucks, Minuteman Bikeway, Sunderland Woods and the fantastic Lexington schools, this is where your good luck meets a great opportunity! Click here for the full listing.

Listed: $999,000

What’s Nearby: Lexington Center and Arlington Heights shops and restaurants, Trader Joe’s, Starbucks, Sunderland Woods, public transportation, Mass. Ave., Minuteman Bikeway.  

 

11 Paul Revere, Unit 11, Arlington

Open House:

Friday, March 24th, 11:00 a.m. – 1:00 p.m.

Saturday, March 25th, 11:00 a.m. – 1:00 p.m.

Great opportunity to own a top floor 2 level gem! This is not your typical layout & offers bonus spaces for those looking for extra space. A lovely entryway sets you on your way to period details such as stained glass, wood burning fireplace, detailed moldings, hardwood floors & bowed windows. The main level features an office with a door to the front porch, living room, dining room, updated kitchen offers a retro feel with some stainless appliances & seating at the island, 2 bedrooms & another office. Off one of the bedrooms is a bonus room which could be a nursery, playroom, or den. Side-by-side in-unit laundry is off the kitchen & also has storage space. The top level can be used as a large master with walk-in closet and full bath or a large family room. There is extra storage in the basement. The building is pet friend with approval. Minutes to public transportation, Arlington Heights, Starbucks, and Trader Joes. New driveway being installed this week will provide exceptional parking! (MLS #72134452)  Click here for the full listing.

Listed: $639,000

What’s Nearby: Arlington Heights shops and restaurants, public transportation, Mass. Ave., Route 2, I-95, Alewife, Minuteman Bikeway.

Spotlight: Lexington Home of the Week!

What a difference a week makes! Don’t break out those flip flops just yet – winter is not quite done with us. But there is no flip flopping on this house! It is surely going to warm you up with its charm and fantastic renovations!

March real estate is roaring in like a lion with this home!

14 Chase Ave., Lexington

Open House:

Friday, March 3rd, 11:00 a.m. – 1:00 p.m.

Saturday, March 4th, 11:00 a.m. – 1:00 p.m.

Your opportunity to live in Lexington is knocking! Open the door to this beautiful bungalow and be blown away by its gleaming hardwood floors, beamed ceilings, fireplace and detailed woodwork. This 1938-built home has all the updates and renovations you need - central A/C, master suite, high-efficiency appliances, fully insulated, and a new roof. The kitchen, is new, clean and bright with a great layout and a wonderful mudroom to hang your hat. The flexible floor plan boasts a first-floor bedroom or office/den, a 2nd-floor master suite with walk-in closet and private bath, plus two additional bedrooms and a guest bath. The lower level is a wonderful space for family room, teen/guest suite, with an over-sized walk in shower perfect for family and pets. Tucked in a quiet under-the-radar neighborhood yet just a short distance from Mass. Ave., Trader Joe’s, Starbucks, Minuteman Bikeway, Sunderland Woods and the fantastic Lexington schools, this is where your good luck meets a great opportunity! Click here for the full listing.

Listed: $1,079,000

What’s Nearby: Lexington Center and Arlington Heights shops and restaurants, Trader Joe’s, Starbucks, Sunderland Woods, public transportation, Mass. Ave., Minuteman Bikeway.  

Spotlight: Arlington Home of the Week!

A little snow never stopped a New England home buyer! Don’t miss this perfectly situated condo at the sought-after Kentwood Condominiums on Mass. Ave. in Arlington. Enjoy city life in a suburban setting!

990 Massachusetts Ave., Unit A18, Arlington  

Just listed: 990 Mass. Ave. Arlington MA

Open House:

Friday, February 9th,  11:00 a.m. – 1:00 p.m.

Saturday, February 10th, 11:00 a.m. – 1:00 p.m.

It is easy living at the sought-after Kentwood Condominium in Arlington! Perfectly situated between Arlington Center and Arlington Heights, enjoy the accessibility to shops and restaurants, beautiful views from your private screened in balcony, public transportation to your favorite destinations, and never shovel a driveway again! This spacious 2-bed 2-bath condo features an open concept, ample closet space, and a master bedroom with en suite bath. There is central A/C, plenty of storage in the unit and additional storage space in the garage, and garage parking. With vision and updates this will become a great place to call home ! Building amenities include outdoor pool, exercise room, sauna, common room, and roof deck. A fantastic space in an ideal location near the Minuteman Bikeway, Whole Foods and Starbucks, you do not want to miss out on this opportunity to enjoy city life in a suburban setting! Click here for the full listing.

Listed: $ $339,000

What’s Nearby: Arlington Center and Arlington Heights shops and restaurants, public transportation, Mass. Ave., Minuteman Bikeway.  

Captain Obvious

Some things don’t need explaining. For example,

  • Would you go to the dentist for a broken leg? No.
  • Would you have your landscaper rotate your tires? Of course not.
  • Would you bring your iPhone to the plumber to get fixed? Maybe if you dropped it in the toilet.

Obvious answers to silly questions, right?

Then why would a home buyer or home seller choose a real estate professional….

  • Who is not from the area?
  • Who does real estate as a side job?
  • Just because they are a friend or family?

You wouldn’t put your health at risk by going to a part-time or unqualified doctor, nor should you risk one of the biggest financial transactions of your life by going to a part-time or unqualified real estate professional.

If you need a check-up we’re happy to refer you to a great practice in town. But if you need to list or buy a home, we are the #1 REALTOR® and real estate team in Arlington who have listed and sold more homes than any other team for the past 30 years.

Who are you going to choose to represent your real estate needs? The answer is obvious.