Blog :: 07-2011
Bob Bowes and I were honored to have Harley Rouda, president of Real Living, LLC, and his wife Kaira Sturdivant Rouda, a nationally acclaimed author and brand expert, visit the Bowes Real Estate, Real Living offices yesterday.
In 2009 GMAC Real Estate joined the Columbus-based realty firm, Real Living, to create one of the country's largest real-estate franchise operations. The combined company operates under the Real Living name.
Today, the organization has more than 10,000 agents and 500 offices. As part of the Real Living family, Bowes Real Estate, Real Living offers customers and agents an even larger global reach and referral pool, along with an expanded network of technology tools and training. Bob Bowes, President of Bowes Real Estate, Real Living, is excited about these opportunities.
Harley kicked off the meeting and broke the ice calling himself a S.O.B. (Son of a Broker). He grew up in the real estate industry, literally, as the son of a broker, and has built his business on the principles of hard work, personal service, and attention to detail. Harley shared with us details on the direction of the company, both where it's been and the path for growth to fuel where it's going.
Here are some of discussion highlights from the meeting:
The 'Cow Bell Analogy.' As a native Midwesterner, Harley described the growth of his business in farmland language. The Cow Bell Analogy describes dairy farms in the Midwest that often have a lead cow with a bell that the group follows. A quick translation to real estate - capitalize on the assets you have and replicate what works.
The Real Estate Market. The end of the tax credit hit the industry hard. While the first six months of 2011 have been very difficult for the real estate industry, there are signs that things are picking up in the second half. We're only three weeks in, but if it keeps trending in this direction we could start to see an uptick in activity, and we could end up better off than the second half of 2010.
East vs. West. An interesting observation is that real estate tends to flow west to east. For example, real estate in California rose sharply, but also was one of the first and fastest to decline. Las Vegas, Phoenix soon followed. Because we are in a relatively stable market, we eventually felt the effects, but not to such a severe degree.
Why Real Living. The Real Living brand is coming to a town near you. As the fastest growing real estate franchise, Real Living is coming east as well, and you'll notice more of the black and red For Sale signs not only in Arlington, but across the region.
Real Living was one of the first real estate firms to capitalize on the Internet for real estate, and it also understood its market - making a concerted effort to market to women, who represent 91% of real estate-driven decisions. The company continues to build on its leading-edge approaches today.
All in all, it was an open and candid discussion about the franchise, the company and the market, and we all walked away with a unified approach for growing the business both on the local and national levels.
The final nail has been hammered and the last coat of paint is dry. Just on the market, #9 Stony Brook Road in Arlington, Massachusetts is an exceptional home to behold. And we're giving you an online sneak peek prior to the open house this weekend.
Hopefully you caught the 'BEFORE' pictures which showcased the house during the construction process. These shots give you an idea of what goes into building a new home, and you can see the attention to detail and quality work that is reflected in every room.
The result? See for yourself! VIEW PHOTOS OF THE FINISHED HOME HERE
This is a stunning new home on a cul-de-sac in the sought-after Jason Heights section of Arlington. In close proximity to Menotomy Rocks Park, you'll find an idyllic pond, walking trails, playground, and woods, and it is also located a short distance to Arlington Center shops and restaurants. Features include multiple light exposures, crown moldings, an open concept, and a stylish kitchen worthy of any chef. Additional details include:
· 4 bedrooms
· 2 full bath / 2 half bath
· Master suite with custom shower, water closet, custom cabinets, walk-in closet and a reading/office area
· Upstairs laundry
· Walk-up attic
· Finished lower level with walkout to patio
· 2 car garage
· Patio and yard
This home exudes class and good taste, and it is a property worth seeing whether you're an interested buyer, or just a curious voyeur. So take a look and let us know what you think!
Contact Steve McKenna for additional details on this property.
Phone: 781.645.0505. Email: firstname.lastname@example.org.
Ever wonder what goes in to the construction of a new home other than a lot of nails, drywall, and wiring? A lot, actually. There is also an attention to detail and an eye for style that transforms a dusty house under construction into a gleaming new home.
We have captured a series of 'BEFORE' photos of this house-in-progress in the Jason Heights section of Arlington, Massachusetts. Built by Callahan Construction, this new home sits on a quiet cul-de-sac, with four bedrooms, two full baths / two half baths, and plenty of custom work.
You can see the home mid-construction in these photos, but can you visualize what the finished product will look like?
I bet not.
The project is now complete and will be on the market shortly. Check back here for the 'AFTER' photos and we will show you this new home in all its glory. Additional details and information to come.
You won't believe the transformation!
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