Open House Weekend or not, the spring market in Arlington has been hopping, and - at least from our own experience - open houses have reflected this activity.
Inman News, a resource of information for real estate, recently posed a question to real estate professionals: Tell us what you really think of open houses. The idea was to get input on how real estate agents use open houses to market a home, and whether they think it is a useful technique.
Personally, I think open houses are a necessary piece of the marketing mix - but they're certainly not the only part (you can read more in the comment I posted to this article). I believe people still need the tangibility factor - the use of their senses as part of the decision process - to discover things that might not be obvious online:
Today's prospective buyers are inundated with any number of means and methods for scouting out new homes: mobile apps, Internet sites, complex and detailed reporting, instant alerts, etc.
What I'm interested in is not whether Realtors think open houses are a valuable tool, but whether prospective buyers and sellers think open houses are necessary and/or useful.
Do you believe open houses are still necessary in today's home buying and selling process?
If you have an opinion about open houses from a seller's perspective, leave a comment!