Blog :: 2017

Happy Holidays! From Our Team to Yours!

Everyone needs to take a break now and again, even the hardest working real estate team in Arlington! So we took a lovely afternoon off and headed out the history Publick House in Sturbridge to look back at 2017, look ahead to 2018, enjoy a delicious lunch and of course, some holiday shenanigans.

Thank you for your continued business and support and remember we are here for all of your real estate needs. We wish you a Happy New Year, and all the best in 2018 and beyond!

Steve McKenna & The Home Advantage Team

Steve McKenna & The Home Advantage Team

 

The Home Advantage Team Featured in The Patch as Part of Small Business Saturday

In case you missed it, Steve McKenna & The Home Advantage Team were featured in the Arlington Patch as part of an ongoing series focusing on small business owners in the city.

See what Steve has to say about some of the best things about Arlington, what he sees as the biggest struggle, and where he sees Arlington in the future.

For the full article, click here.

*Note: our Small Business Saturday promotion is still happening! Hop over to our Facebook page and leave your name in the comment section of the Charlie Brown Christmas post and we'll leave two free tickets for you at the Regent

Will you do anything special or have any special promotions on Small Biz Saturday? 
As a real estate team (and a small business ourselves), we support our local Arlington businesses and organizations in a number of ways. We are a proud sponsor of the Regent Theater, and for Small Business Saturday we will be hosting a Facebook promotion. Anyone who likes our page on SMB will get 2 tickets to The Boston Children's Theater production of "A Charlie Brown Christmas" at the Regent on December 9 at 1 p.m. We have a limited supply, so will be on a first come first serve basis.

When did the business open?
Steve has been associated with Bowes Real Estate, Real Living for nearly 30 years and Bowes Real Estate has been a part of the community for over 70 years

What made you decide to go into this type of business? And why here? 
Steve is originally from Allston and believes that being sincere and honest are the key to success in any industry. But real estate in particular is a business where a positive attitude and strong work ethic goes far. Steve lives and works in Arlington, has a deep understanding of home values, neighborhood dynamics, schools and all the critical factors that come into play when making important real estate decisions.

What do you like best about it?
Arlington is a town unlike any other, and its mix of social and cultural capital have made it one of the most sought-after suburbs in Greater Boston. As a densely populated town that enjoys many benefits of being close to Boston and public transportation, it also has a thriving business community of its own that makes it vibrant place to live and work. Young working professionals move here from the city because it's more affordable yet still has that urban feel. Families move here because of the good schools and kid-friendly amenities. Downsizers move here because of the vibrant arts scene. As we like to say, come for the city-like vibe, stay for the family-like atmosphere.

Biggest struggle?
Right now inventory a big struggle. There are so many buyers who want to live in Arlington, but there are a limited number of homes available on the market. This isn't unique to Arlington, in general, housing availability in Greater Boston is relatively low. So if you live in Arlington and are thinking of selling, this is a great time. Buyers on the other hand need to be savvy about the real estate process so they are prepared when something does become available that suits their needs.

What do you see for the future?
I think Arlington will continue to grow and evolve, but its identity which has diversity and culture at its core will always be there. We have so many smart, talented people in town with great ideas and a vision to make the community a strong one – both now and in the future. 

Politics and business - how does it affect yours?
It doesn't, really. Buying or selling a home is such a personal endeavor. It does not really cross the realm into politics – unless you're talking interest rates. But even so, it generally stays under the political radar.

New Look... Same Great Team!

The Home Advantage Team

In case you missed it, Steve McKenna & The Home Advantage Team have a new look, some fresh color, and a new logo to reflect our personal, hands-on approach to real estate.

But you might find yourself wondering: Why, Steve? You’re already the #1 team in Arlington, why bother?

Good question. And one we thought some of you might have, so we’re going to tell you the story of our mission. 

Our Story: The Home Advantage Team.

Once upon a time, a long, long, time ago (say, about 30 years), it was just Steve and his real estate dream. After a lot of working, networking, weekend open houses and many sold signs later, Steve created a successful business that required him to hire people so he could focus on providing the best possible client service.

Along came Erika to help with buyers and developers, Mitzi, to help with transaction coordination, additional agents Annie, Tracy, and Mike, Kristen for marketing, Donna for property coordination, and Carolyn for content and social media development.

Today, the business is not the one person show of 30 years ago, but a well-oiled team that has evolved to list and sell more homes than any other team in Arlington.

Such an evolution requires some freshening up. Could you imagine if Steve used a profile picture from 1985? We can’t either. 

Steve McKenna: The Early Years in Real Estate

 

So we got together and brainstormed. 

The Home Advantage Team brainstorming session.

We talked about where the team has been, where it is now, and where we want it to go in the future. We drafted. We designed. We laughed.

The Home Advantage Team: Sometimes you just have to LOL.

We revised. And then we went for lunch because it was noon and we were hungry.

The Home Advantage Team: Lunch Break.

Many, many, (many) emails and iterations later, we have a collective visual for who we are, and what we represent.

*THE LOGO:

The Home Advantage Team: Logo

The hands in the shape of a home. We really wanted to show that we care for our clients, and beyond that, we are truly protectors of their best interests – whether it’s buying, selling, downsizing redesigning, or building. The hands in the shape of a home convey just that. Which naturally led us to…

THE TAGLINE:

The Home Advantage Team: Tag Line.

Your Home is in Our Hands. Quite literally. We take the aggravation, stress, thousands of tasks and to-do’s that go along with buying or selling a home and we handle it all.

*THE COLORS: 

The Home Advantage Team: Design Colors.

Our main color is a navy blue (#21455 if you’re a design nerd like us) and it represents us in the truest sense:  trust, loyalty, wisdom, confidence, intelligence. The green (#BDCC74 ) is tied to safety, freshness, and energy.

Our true colors, shining through.

**THE SELFIE

The Home Advantage Team: Selfie Pic.

Yes, we have a standard team picture (see below): five standing in back, four sitting in front – say cheese! But we’re just not a standard team. We’re more dynamic than that. We like to work hard and have fun. The selfie pic is us. Sure, you’ll see the traditional team pic in some of our materials, but the selfie says, ‘The Home Advantage Team.’

Speaking of ‘The Home Advantage Team,’ we all know there’s no ‘I’ in ‘Team’, you’ll also notice ‘Steve McKenna’ is not part of the official logo name. Whaaaaattt???

Back up the bus.

Fear not, friends and clients. Steve isn’t going anywhere. He is still the master of all things real estate, and still our fearless leader. But back to one of the reasons why we have gone through this exercise -  to emphasize the team

The Home Advantage Team: Team Pic.

We are always surprised when people don’t realize that whether you’re listing or just looking, you get the whole team - and all of the support staff - as part of the deal. All of that expertise, knowledge, and know-how, at no extra cost.

So that's where we are – full circle (also part of our theme, by the way). 

The Home Advantage Team: Just Sold postcard.

Personal, professional service has been the foundation of our business for more than 30 years – and will continue now, and in the future.

We hope you like it. 

 

Many thanks to our design and photography partners who helped us through this process.

*Design development and branding direction credit go to Anjehlina Marsh.

**Team photo credits go to Kristen Chalmers Photography.

 

Spotlight: Arlington Homes of the Week!

Happy fall! It is officially pumpkin latte and sweater season (according to the calendar, maybe not the weather). Grab your coffee and take a stroll to these open houses around town. You never know what home you might fall in love with!

74 Wollaston Ave., Arlington

74 Wollaston Ave., Arlington

Open House:

Saturday, September 23rd, 1:00 p.m. – 2:30 p.m.

 

52 Washington Street, U:B, Arlington

Open House:

Saturday, September 23rd, 11:00 a.m. – 12:30 p.m.

 

23 Harvard Street, U:1 Arlington Heights

Open House:

Saturday, September 23rd, 11:00 a.m. – 12:30 p.m.

Spotlight: Arlington Homes of the Week & Open House Schedule!

Listings listings, listings! We are in full fall swing, so don’t leave the house without a schedule of Arlington open houses – after you come visit us at Arlington Town Day of course. We’ll be at the Bowes Real Estate booth with lots of fun giveaways. See you there!

 

74 Wollaston Ave., Arlington Heights

Open House:

Friday, September 15th, 11:00 a.m. – 1:00 p.m.

Saturday, September 16th, 11:00 a.m. – 1:00 p.m.

 

52 Washington Street, Arlington

Open House:

Saturday, September 16th, 1:00 a.m. – 2:30 p.m.

 

36 College Ave., Arlington

Open House:

Friday, September 15th, 11:00 a.m. – 12:30 p.m.

Saturday, September 16th, 11:00 a.m. – 12:30 p.m.

 

33 Newman Way, U:2, Arlington

Open House:

Friday, September 15th, 11:00 a.m. – 1:00 p.m.

Saturday, September 16th, 11:00 a.m. – 12:30 p.m.

 

7 Greenwood Road, Arlington

Open House:

Saturday, September 16th, 1:30 p.m. – 2:30 p.m.

 

364 Gray Street, Arlington

Open House:

Saturday, September 16th, 11:00 a.m. – 12:30 p.m.

 

18 Harvard Street, Arlington

Open House:

Friday, September 8th, 11:00 a.m. – 12:30 p.m.

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

 

 

Spotlight: Arlington Homes of the Week & Open House Guide

We have a whole host of listings this weekend! Check out our handy dandy open house schedule, including new listings and some that are still available. Happy house hunting!

363 Mystic Street, Arlington

Open House:

Friday, September 8th, 11:00 a.m. – 12:30 p.m.

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

7 Greenwood Road, Arlington

Open House:

Friday, September 8th, 11:00 a.m. – 12:30 p.m.

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

33 Newman Way, U:2, Arlington

Open House:

Friday, September 8th, 11:00 a.m. – 12:30 p.m.

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

364 Gray Street, Arlington

Open House:

Friday, September 8th, 11:00 a.m. – 12:30 p.m.

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

171 Highland Ave., Arlington

 Open House:

Friday, September 8th, 11:00 a.m. – 12:30 p.m.

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

6 Lennon Road, Arlington Heights

Open House:

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

23 Harvard Street, U:1, Arlington

Open House:

Friday, September 8th, 11:00 a.m. – 12:30 p.m.

Saturday, September 9th, 11:00 a.m. – 12:30 p.m.

Relax. It's Summer. We've Got you Covered.

Who wants to think about moving when it’s a beautiful beach day? This summer especially, you have to take advantage of the sunny warm days when you can.

So go! We insist.

When you have Steve McKenna and The Home Advantage Team for your real estate needs, you’re not just working with one real estate agent. You have a talented staff of professionals searching for homes on your behalf, processing the paperwork, facilitating negotiations, researching neighborhoods, promoting your home  - so you can dip your toes in the ocean or get a quick nine holes in before lunch.

We cover a broad market in the Greater Boston area, and we cater to the specific needs of our buyers and sellers – from Millennials to Boomers and everyone in between.

So go out and enjoy some local summer fun - check out Reservoir Beach in Arlington, Medford Boat Club, Walden Pond in Concord, Charles River in Watertown, or just relax in that hammock that's been calling your name since June.

Summer is fleeting, but we’re not.

As the #1 REALTOR® and #1 real estate team in Arlington Massachusetts for 30 years, we’ve got your real estate needs covered.

Photo by Monkey Business