Seller's Guide

Why Sell With Us?

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Why Work With Us When Selling Your Home?

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The Power of The Home Advantage Team

When you put the sale of your home in our hands, we manage every step of the process with confidence, and we deliver results. As the #1 real estate team in Arlington and Medford since 1991 and a top team in Greater Boston, we’ve successfully represented more homeowners than anyone in the area. Whether you’re selling a multi-million dollar listing or a one-bedroom condo – we have experience selling every type of home.

In addition to ample experience, superior transaction coordination and exceptional marketing, our curated network of trusted vendors are on hand and ready to help. Whether your home needs a fresh coat of paint, maintenance repairs, top-to-bottom cleaning or staging – we have vetted resources ready to prepare your home for sale.

Now is the time to experience the advantage of working with a team of exceptional professionals who can give you the expertise, support and peace-of-mind knowing you got the best price and terms for your home. We give 100% of our time and attention to each and every client and our team is here to help. Whether you’re ready to sell today, next year or in the far-off future, contact our team today at 781-202-5817.

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The Home Advantage Team Marketing Plan

Our team uses a comprehensive and proven mix of digital, social, traditional, and online marketing efforts that are unmatched in the industry. We use cutting edge tools and resources to market your home to the strongest audience of potential buyers through an array of marketing channels. Combined with Gibson Sotheby’s International Realty, we offer custom designed brochures, professional photography and videography, open houses, digital advertising, neighborhood outreach and so much more. Your home will appear in the best light possible – both on and offline.

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Your Digital Marketing Advantage

According to the National Association of Realtors (NAR), 93% of home buyers use the internet as their primary research source. So, the importance of having a strong digital presence for a listing cannot be emphasized enough. For anyone who wants to sell their home, effective online marketing is key to successfully marketing your home to the right potential buyers.

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The Gibson Sotheby’s International Realty Connection

The Gibson Sotheby’s International Realty connection offers our clients a unique and competitive advantage in today’s real estate market. Our local reach paired with Gibson Sotheby’s global network of more than 450 sales associates across 25+ Eastern Massachusetts offices, and the Sotheby’s International Realty presence of 1,000 offices throughout 81 countries means a deep network of resources across our area and a truly global reach.

Moreover, through our team's personal affiliate network, we are able to connect our clients with potential buyers across the country. By leveraging this network, we expand our marketing efforts beyond Greater Boston and tap into a larger pool of potential buyers. These connections in other cities provide valuable insights into market trends and buyer preferences, allowing our team to tailor strategies accordingly. This understanding of and connection to different markets allows for better marketing, ultimately maximizing your home's appeal and value to prospective buyers and increasing the likelihood of finding the right buyer for you.

Learn more about Gibson Sotheby's International Realty
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It's not going to cost you more to use the best real estate team around, but it could cost you if you don't.

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