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Steve McKenna

Marketing the Sale of Your Home

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When it comes to selling your home, proper marketing is the final, critical step to ensure success and achieve the best price. However, let’s be clear — marketing is not just postcards and social media posts. It’s about translating the true value of your home and making sure the right buyers see it in the right way.

Timing the Sale of Your Home: When Is the Best Time to Sell?

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When you decide it's time to sell your home, one of the most common questions I hear from my clients is: "When is the right time to sell my home?" And I get it - timing can feel like everything. While there are some seasonal trends to consider, let me be honest with you: the right time to sell is not as tied to seasons as it used to be. Sure, we can agree that selling between Christmas and New Year's probably isn't ideal, but beyond that, there are many factors to think about when deciding on the timing.

Preparing Your Home for Sale: Setting the Stage of a Successful Sale

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Selling your home is more than just putting a For Sale sign in the yard. It’s a major life transition that involves sorting through years of belongings, deciding what to keep, donate, or discard, and preparing for the next chapter. It can be emotional, time-consuming, and expensive—but we’re here to make it easier for you. That’s why Steve McKenna & The Home Advantage Team has partnered with Olympia Moving & Storage to bring stress-free moving solutions to our clients—along with exclusive savings of up to $5,000 through our Stage, Store & Save program.

Are You Trying to Save 2.5% or Spend $150,000 More? Why Every Buyer Needs a Buyer's Agent

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In the vast and intricate realm of real estate, the decision to buy a home can be one of the most significant financial choices of a lifetime. Whether you're a seasoned buyer or a first-time homeowner, navigating the complexities of the housing market can be daunting – especially in Greater Boston. And while saving money is undoubtedly appealing, the decision to forgo a seasoned and local buyer's agent in pursuit of a slightly lower price can potentially cost you much more in the long run. Here's why:

Take a Dip in Your Own Backyard

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Picture this: It's 90 degrees outside, you're hot, you're sweaty, and it seems like there's no relief in sight. You need a reprieve, but it's a 45-minute drive to the beach, plus the hassle of traffic and parking. However, there is a better way to cool off - right in your own backyard.

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