In case you missed it, Steve McKenna & The Home Advantage Team have a new look, some fresh color, and a new logo to reflect our personal, hands-on approach to real estate.
But you might find yourself wondering: Why, Steve? You’re already the #1 team in Arlington, why bother?
Good question. And one we thought some of you might have, so we’re going to tell you the story of our mission.
Once upon a time, a long, long, time ago (say, about 30 years), it was just Steve and his real estate dream. After a lot of working, networking, weekend open houses and many sold signs later, Steve created a successful business that required him to hire people so he could focus on providing the best possible client service.
Along came Erika to help with buyers and developers, Mitzi, to help with transaction coordination, additional agents Annie, Tracy, and Mike, Kristen for marketing, Donna for property coordination, and Carolyn for content and social media development.
Today, the business is not the one person show of 30 years ago, but a well-oiled team that has evolved to list and sell more homes than any other team in Arlington.
Such an evolution requires some freshening up. Could you imagine if Steve used a profile picture from 1985? We can’t either.
So we got together and brainstormed.
We talked about where the team has been, where it is now, and where we want it to go in the future. We drafted. We designed. We laughed.
We revised. And then we went for lunch because it was noon and we were hungry.
Many, many, (many) emails and iterations later, we have a collective visual for who we are, and what we represent.
*THE LOGO:
The hands in the shape of a home. We really wanted to show that we care for our clients, and beyond that, we are truly protectors of their best interests – whether it’s buying, selling, downsizing redesigning, or building. The hands in the shape of a home convey just that. Which naturally led us to…
THE TAGLINE:
Your Home is in Our Hands. Quite literally. We take the aggravation, stress, thousands of tasks and to-do’s that go along with buying or selling a home and we handle it all.
*THE COLORS:
Our main color is a navy blue (#21455 if you’re a design nerd like us) and it represents us in the truest sense: trust, loyalty, wisdom, confidence, intelligence. The green (#BDCC74 ) is tied to safety, freshness, and energy.
Our true colors, shining through.
**THE SELFIE
Yes, we have a standard team picture (see below): five standing in back, four sitting in front – say cheese! But we’re just not a standard team. We’re more dynamic than that. We like to work hard and have fun. The selfie pic is us. Sure, you’ll see the traditional team pic in some of our materials, but the selfie says, ‘The Home Advantage Team.’
Speaking of ‘The Home Advantage Team,’ we all know there’s no ‘I’ in ‘Team’, you’ll also notice ‘Steve McKenna’ is not part of the official logo name. Whaaaaattt???
Back up the bus.
Fear not, friends and clients. Steve isn’t going anywhere. He is still the master of all things real estate, and still our fearless leader. But back to one of the reasons why we have gone through this exercise - to emphasize the team.
We are always surprised when people don’t realize that whether you’re listing or just looking, you get the whole team - and all of the support staff - as part of the deal. All of that expertise, knowledge, and know-how, at no extra cost.
So that's where we are – full circle (also part of our theme, by the way).
Personal, professional service has been the foundation of our business for more than 30 years – and will continue now, and in the future.
We hope you like it.
Many thanks to our design and photography partners who helped us through this process.
*Design development and branding direction credit go to Anjehlina Marsh.
**Team photo credits go to Kristen Chalmers Photography.
