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New Look... Same Great Team!

tech <p style="text-align: center;"><img alt="The Home Advantage Team" class="featured featured featured featured" src="https://s3.amazonaws.com/files.usmre.com/5388/blog/Design_TwitterCover2.png" style="width: 500px; height: 167px;"></p> <p style="text-align: center;"><span style="font-size:14px;">In case you missed it, Steve McKenna & The Home Advantage Team have a new look, some fresh color, and a new logo to reflect our personal, hands-on approach to real estate.</span></p> <p style="text-align: center;"><span style="font-size:14px;">But you might find yourself wondering: <em>Why, Steve?</em> <em>You’re already </em></span><strong><a href="https://www.yourhomeforsale.com/blog/posts/2016/04/28/steve-mckenna-the-home-advantage-team-named-real-living-real-estate-s-no-1-team-in-the-country/" style="font-size: 14px;"><em>the #1 team in Arlington</em></a></strong><em style="font-size: 14px;">, why bother?</em></p> <p style="text-align: center;"><span style="font-size:14px;">Good question. And one we thought some of you might have, so we’re going to tell you the story of our mission. </span></p> <p style="text-align: center;"><img alt="Our Story: The Home Advantage Team." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/OurStory.jpeg" style="width: 500px; height: 265px;"></p> <p style="text-align: center;"><span style="font-size:14px;">Once upon a time, a long, long, time ago (say, <strong><a href="https://www.yourhomeforsale.com/blog/posts/2016/02/10/steve-mckenna-marks-30-year-anniversary-in-real-estate/"> about 30 years</a></strong>), it was just Steve and his real estate dream. After a lot of working, networking, weekend open houses and many sold signs later, <strong><a href="https://www.yourhomeforsale.com/realestate/agent/steve-mckenna/">Steve created a successful business</a></strong> that required him to hire people so he could focus on providing the best possible client service.</span></p> <p style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/wfzNAzlpzI8" width="560"></iframe></p> <p style="text-align: center;"><span style="font-size:14px;">Along came <strong><a href="https://www.yourhomeforsale.com/realestate/agent/erika-pereira/">Erika</a></strong> to help with buyers and developers, <strong><a href="https://www.yourhomeforsale.com/realestate/agent/mitzi-pallotta/">Mitzi</a></strong>, to help with transaction coordination, additional agents <strong><a href="https://www.yourhomeforsale.com/realestate/agent/annie-kelly/">Annie</a></strong>, <strong><a href="https://www.yourhomeforsale.com/realestate/agent/tracy-wallace/">Tracy</a></strong>, and <strong><a href="https://www.yourhomeforsale.com/realestate/agent/michael-pallotta/"> Mike</a></strong>, <strong><a href="https://www.yourhomeforsale.com/realestate/agent/kristen-mckenna/"> Kristen</a></strong> for marketing, <strong><a href="https://www.yourhomeforsale.com/realestate/agent/donna-agostino/">Donna</a></strong> for property coordination, and <strong><a href="https://www.yourhomeforsale.com/realestate/agent/carolyn-macneill/"> Carolyn</a></strong> for content and social media development.</span></p> <p style="text-align: center;"><span style="font-size:14px;">Today, the business is not the one person show of 30 years ago,</span> <span style="font-size:14px;">but </span><strong><a href="https://www.yourhomeforsale.com/blog/posts/2017/06/05/find-and-be-found/" style="font-size: 14px;">a</a> <a href="https://www.yourhomeforsale.com/blog/posts/2017/06/05/find-and-be-found/" style="font-size: 14px;">well-oiled team</a></strong> <span style="font-size: 14px;">that has evolved to list and sell more homes than any other team in Arlington.</span></p> <p style="text-align: center;"><span style="font-size:14px;">Such an evolution requires some freshening up. Could you imagine if Steve u<span style="font-size: 13px;">sed</span> <strong><a href="https://www.yourhomeforsale.com/blog/posts/2014/05/29/going-back-wayyy-back-real-estate-tbt/" style="font-size: 13px;">a profile picture from 1985</a></strong><span style="font-size: 13px;">? We can’t either. </span></span></p> <p style="text-align: center;"><span style="font-size:14px;"><img alt="Steve McKenna: The Early Years in Real Estate" src="https://s3.amazonaws.com/files.usmre.com/5388/blog/SteveTBT1.jpg" style="width: 500px; height: 286px;"></span></p> <p style="text-align: center;"> </p> <p style="text-align: center;"><span style="font-size:14px;">So we got together and brainstormed. </span></p> <p style="text-align: center;"><img alt="The Home Advantage Team brainstorming session." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/image2.jpeg" style="width: 500px; height: 375px;"></p> <p style="text-align: center;"><span style="font-size:14px;">We talked about where the team has been, where it is now, and where we want it to go in the future. We drafted. We designed. We laughed.</span></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Sometimes you just have to LOL." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/image1.jpeg" style="width: 500px; height: 302px;"></p> <p style="text-align: center;"><span style="font-size:14px;">We revised. And then we went for lunch because it was noon and we were hungry.</span></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Lunch Break." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/image4.jpeg" style="width: 500px; height: 375px;"></p> <p style="text-align: center;"><span style="font-size:14px;">Many, many, (many) emails and iterations later, we have a collective</span> <span style="font-size:14px;">visual</span> <span style="font-size:14px;">for who we are, and what we represent.</span></p> <p style="text-align: center;"><strong>*THE LOGO:</strong></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Logo" src="https://s3.amazonaws.com/files.usmre.com/5388/blog/THAT_logoonbluesq_bag_Cropped.png" style="width: 500px; height: 180px;"></p> <p style="text-align: center;"><span style="font-size:14px;">The hands in the shape of a home. We really wanted to show that we care for our clients, and beyond that, we are</span> <span style="font-size:14px;">truly</span> <span style="font-size:14px;">protectors of their best interests – whether it’s buying, selling, downsizing redesigning, or building. The hands in the shape of a home</span> <span style="font-size:14px;">convey</span><span style="font-size:14px;"> just that. Which naturally led us to…</span></p> <p style="text-align: center;"><strong>THE TAGLINE:</strong></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Tag Line." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/TagLine.jpg" style="width: 500px; height: 80px;"></p> <p style="text-align: center;"><span style="font-size:14px;"><em>Your Home is in Our Hands</em>. Quite literally. We take the aggravation, stress, thousands of tasks and to-do’s that go along with buying or selling a home and we handle it all.</span></p> <p style="text-align: center;"><strong>*THE COLORS: </strong></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Design Colors." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/BothColors.png" style="width: 500px; height: 300px;"></p> <p style="text-align: center;"><span style="font-size:14px;">Our main color is a navy blue (#21455 if you’re a design nerd like us) and it represents us in the truest sense:  trust, loyalty, wisdom, confidence, intelligence. The green (#BDCC74 ) is tied to safety, freshness, and energy.</span></p> <p style="text-align: center;"><span style="font-size:14px;">Our true colors, shining through.</span></p> <p style="text-align: center;"><strong>**THE SELFIE</strong></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Selfie Pic." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/TeamSelfiePic_Twitter.png" style="width: 500px; height: 167px;"></p> <p style="text-align: center;"><span style="font-size:14px;">Yes, we have a standard team picture (see below): five standing in back, four sitting in front – say cheese! But we’re just not a standard team. We’re more dynamic than that. We like to work hard and have fun. The selfie pic is <em>us</em>. Sure, you’ll see the traditional team pic in some of our materials, but the selfie says, ‘The Home Advantage Team.’</span></p> <p style="text-align: center;"><span style="font-size:14px;">Speaking of ‘The Home Advantage Team,’ we all know there’s no ‘I’ in ‘Team’, you’ll also notice ‘Steve McKenna’ is not part of the official logo name. <em>Whaaaaattt???</em></span></p> <p style="text-align: center;"><span style="font-size:14px;">Back up the bus.</span></p> <p style="text-align: center;"><span style="font-size:14px;">Fear not, friends and clients. Steve isn’t going anywhere. He is still the master of all things real estate, and still our fearless leader. But back to one of the reasons why we have gone through this exercise -  to emphasize <em>the team</em>. </span></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Team Pic." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/TeamPic_Standard.png" style="width: 500px; height: 267px;"></p> <p style="text-align: center;"><span style="font-size:14px;">We are always surprised when people don’t realize that whether you’re listing or just looking, you get the whole team - and all of the support staff - as part of the deal. All of that expertise, knowledge, and know-how, <em>at no extra cost</em>.</span></p> <p style="text-align: center;"><span style="font-size:14px;">So that's where we are – full circle (also part of our theme, by the way). </span></p> <p style="text-align: center;"><img alt="The Home Advantage Team: Just Sold postcard." src="https://s3.amazonaws.com/files.usmre.com/5388/blog/JustSold_2.png" style="width: 500px; height: 257px;"></p> <p style="text-align: center;"><span style="font-size:14px;">Personal, professional service has been the foundation of our business for more than 30 years – and will continue now, and in the future.</span></p> <p style="text-align: center;"><span style="font-size:14px;">We hope you like it. </span></p> <p style="text-align: center;"> </p> <p style="text-align: center;"><span style="font-size:14px;">Many thanks to our design and photography partners who helped us through this process.</span></p> <p style="text-align: center;"> <strong><em>*</em></strong><em>Design development and branding direction credit go to <strong><a href="https://aemarsh.myportfolio.com/projects"><strong>Anjehlina</strong> Marsh</a>.</strong></em></p> <p style="text-align: center;"><em>**Team photo credits go to <strong><a href="http://www.kristinchalmersphoto.com/">Kristen Chalmers Photography</a></strong>.</em></p> <p style="text-align: center;"> </p>

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